In today’s episode, Yaron has Dave Miz as his guest. Dave has been designing websites and sales pages for years, but the one thing he realized that had a massive impact on his bottom line was his emails. After 20 years of success in direct response internet marketing, Dave founded his marketing agency, The Email Experience. In this episode, Yaron and Dave talked about how understanding your customers play an important role in your Ecommerce business as well as the magic formula in making your emails right. Yaron and Dave also covered survey utilization, the client-onboarding process, why incentivizing your customers is important, and if you’re a store owner, how should you prepare for Black Friday and Cyber Monday? All that, and many more.