If you’re not experimenting in your business, this episode is for you.
This episode was like a crash course in experimentation and split testing.
Our guest today was Jonny Longden.
Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world’s leading brands.
During his 15 year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, as well as overseeing the eCommerce strategy and operations at Principal Hotel Company.
In this episode we dived deep into the following:
Concepts of Split testing
Why are they important
How to conduct split tests and experiments
The pitfalls that need to be avoided when experimenting
And much more….
Connect with Jonny: