Episode 31: Split Testing and Experiments for Ecommerce Store Owners

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If you’re not experimenting in your business, this episode is for you.

This episode was like a crash course in experimentation and split testing.

Our guest today was Jonny Longden.

Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world’s leading brands.

During his 15 year career of improving websites with strategy, experimentation, and data, he built and led the conversion team at Sky, as well as overseeing the eCommerce strategy and operations at Principal Hotel Company.

In this episode we dived deep into the following:

  • Concepts of Split testing

  • Why are they important

  • How to conduct split tests and experiments

  • The pitfalls that need to be avoided when experimenting

  • And much more….

Connect with Jonny:



Hey, it’s Yaron!

Thank you for filling out our form and expressing interest in booking a free strategy call.

In the meantime, have you had a chance to check out my EcomXFactor Podcast?

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