Episode 59: Playing The Long Term Game In ECommerce By Delighting Your Customers | Valentin Radu & Yaron Been

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Valentin Radu is the founder and CEO of Omniconvert, a SaaS company that is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention).

Valentin also founded the CVO Academy which teaches eCommerce store owners about Customer value optimization.

Our conversation was super interesting and insightful.
We talked about:

  1. Why do you need to shift your focus from Customer acquisitions to Lifetime value optimation
  2. How to use the Net promoter score in order to increase your profits
  3. Zero party data and how it can help with the personalization of your customer funnel
  4. How Valentin increased the referral rate in one of his companies by surprising his customers on their birthday 

and much more…

For more info:

The CVO academy-




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Hey, it’s Yaron!

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