Episode 69: Ecommerce experiments: Why, How and what to avoid | Oliver Palmer & Yaron Been

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Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.

He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.

Topics Covered:

-Why you probably shouldn’t A/B test
-User research done right
-What is a bad way to prioritize A/B tests and why you SHOULD use it
-How to build an expermination culture

and much more…

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