Episode 73: The Importance of Data Unification | Kathleen Booth & Yaron Been

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Kathleen is SVP of Marketing at Tradeswell, where she’s on a mission to empower a new generation of digital-first marketplace brands.

Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.

Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscape

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