Episode 78: How Can Understanding Evolutionary Psychology Help You as a Business Owner| Tim Ash & Yaron Been

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Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.

Tim is also the author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, and bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

Our conversation was very insightful and covered many important subjects:

-How does the human brain work
-How to use neuromarketing to persuade your audience to act

-What makes a good story?

-Optimizing for Wealth vs Social connections

-The importance of sleep
And much more…

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