Episode 82:How To Market To Senior Consumers? | Roy Koren & Yaron Been

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Roy Koren is the Co-founder & CEO of SeniorMarket.

Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.

Topics Covered:

-Why senior consumers?

-The Aging Revolution – a new era in humankind: numbers, statistics, and forecasts

-The aging population is diverse with many subgroups, aging’s new image & terminology

-Why are young grandmothers considered ‘Super consumers’?

– What are the post-Covid19 implications regarding marketing to seniors?

And much more…

For more info:


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