Effective Inbound Marketing Tools And Tips | Eric Dickmann & Yaron Been

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In today’s episode, Yaron has Dave Miz as his guest. Dave has been designing websites and sales pages for years, but the one thing he realized that had a massive impact on his bottom line was his emails. After 20 years of success in direct response internet marketing, Dave founded his marketing agency, The Email Experience. In this episode, Yaron and Dave talked about how understanding your customers play an important role in your Ecommerce business as well as the magic formula in making your emails right. Yaron and Dave also covered survey utilization, the client-onboarding process, why incentivizing your customers is important, and if you’re a store owner, how should you prepare for Black Friday and Cyber Monday? All that, and many more.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.