How Can Generative AI Help SMBs | Naama Manova Twito & Yaron Been

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Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world’s first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama’s leadership, Marktrix is pushing the boundaries of what’s possible in marketing through innovative and cutting-edge technology.

The Strategic Hiring Process: A Crucial Test

The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.

Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.

How Can Generative AI Help SMBs | Naama Manova Twito & Yaron Been

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