How Customer Voices Impact The Path To Brand Success | Leila Kairns & Yaron Been

Listen on
APPLE PODCAST
Listen on
SPOTIFY
Listen on
GOOGLE PODCASTS
Listen on
Listen on
Listen on
Today, brands are not only built on the quality of products, and efficiency of services but also on the collective echoes of customer feedback. In this episode, Leila Kairns, the co-founder of The Healtea, takes us through her experience in this evolving landscape of customer centric commerce. The Healtea, beverage was inspired by Leila’s dad health struggle with soda consumption. Determined to offer a healthier alternative, Healtea emerged – a blend promoting a wholesome lifestyle with a focus on natural elements. The Healtea’s uniqueness lies in using only two herbs ,lemon juice and maple syrup, a deliberate departure from the complexity of other beverages.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.