How To Create Better Video Ads | Antonio Boccanfuso & Yaron Been

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Antonio Boccanfuso, Founder & Chief Content Strategist Hoski Media. Hoski Media was founded in 2018 with the purpose of offering superior video content that brands and sells for the web. Hoski media help E-Commerce brands tell their story creatively through content. A one stop shop for video and web design that offers original creatives, fast delivery and great results.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.