How To Do Public Relations For Your Ecommerce Store | Jessica Ross And Yaron Been

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We are so happy to have with us today, Jessica and Yaron on the EcomXFactor Podcast! Jessica appeared in popular films, TV shows, and magazines and also has also managed the Public Relations of many well-known celebrities. In today’s episode, they have talked about why publicity and social media are important for launching an e-commerce store, what are the common misconceptions about PR, when should a brand start thinking about Public Relations, should a business do Public Relations in-house, or should they hire an agency and much more! Without further ado, here’s Yaron and Jessica! And if you like what you hear, please subscribe, rate, and review us on Apple Podcasts and all major podcasting apps.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.