We are so happy to have with us today, Jessica and Yaron on the EcomXFactor Podcast! Jessica appeared in popular films, TV shows, and magazines and also has also managed the Public Relations of many well-known celebrities. In today’s episode, they have talked about why publicity and social media are important for launching an e-commerce store, what are the common misconceptions about PR, when should a brand start thinking about Public Relations, should a business do Public Relations in-house, or should they hire an agency and much more! Without further ado, here’s Yaron and Jessica! And if you like what you hear, please subscribe, rate, and review us on Apple Podcasts and all major podcasting apps.