How To Get An Edge Over Your Competition By Niching Down | Silvia Myers & Yaron Been

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Silvia Myers is an entrepreneur and the creator of the iCommerce Ninja Method helping brands cut through the noise and get high-quality converting traffic to their online store. Whilst online retail is the fastest growing and booming industry valued at $4.8 Trillion globally, it’s also never been more competitive and difficult to grow a business sustainably and profitably. After years of experience and serving students in over 35 countries around the world, Silvia has developed an intelligent Ninja method (iCommerce) replacing the traditional eCommerce techniques, helping small business owners get more high quality traffic and turn clicks into sales more frequently for less money.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.