Using AI And Behavioral Nudges To Increase Profits | Valon Xhafa & Yaron Been

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Our guest today is Valon Xhafa. Valon is the Founder of Behamics. In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways in applying AI to take the online shopping experience to the next level.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.