When Your Facebook Ads Are Failing, Try The Keyword Golden Ratio Method | Doug Cunnington & Yaron Been

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Doug Cunnington is a podcaster and YouTuber, but he got his start working on niche affiliate websites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more. He created the Keyword Golden Ratio, and it’s really caught on.

The Strategic Hiring Process: A Crucial Test

The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.

Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.

When Your Facebook Ads Are Failing, Try The Keyword Golden Ratio Method | Doug Cunnington & Yaron Been

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