Why You Should Stop Focusing Only On Your Marketing And Start Optimizing Your Unit Economics | Eden Amirav (Founder Of BeProfit) And Yaron Been

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Eden Started his first company at the age of 16. Co-founded several internet businesses all of which were profitable, fast-growing and innovative. A few were acquired by larger companies and a few are still profitable and growing. Today, Eden is the co-founder and CEO of Beprofit. BeProfit is an all-in-one analytics dashboard to track business profits and expenses. The app provides eCommerce sellers with the tools and insights needed to get a clear picture of their business finances, helping them scale up for growth and compete for eCommerce success.
The Strategic Hiring Process: A Crucial Test
The hiring process plays a pivotal role in shaping a successful team. Rather than adopting conventional methods, Ugly Mug Marketing employs a multi-step approach designed to identify candidates aligning with the company’s values and demonstrating attention to detail. This includes a carefully crafted application process, meticulous attention to instructions, and a series of interviews.
Their goal is to filter out individuals lacking attention to detail, a trait considered crucial for success. By structuring the hiring process strategically, the company ensures that candidates not only possess the necessary skills but also seamlessly fit into the organizational culture.